If you’ve ever been challenged with writing marketing copy about yourself or your own business, then you know that it is sometimes challenging to talk about yourself, your brand, and sometimes even your service differentiators. We want our messages to be ones our audiences can relate to, but we certainly don’t want to use puffery or gimmickry to draw attention. We should be humble people by nature and can just be too close to ourselves and our own brand…So the fact is, we oft